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ONE chance to make a real difference ...

++Frank Griswold, Presiding Bishop of the Episcopal Church:


Pat Robertson, host of TV's The 700 Club:


and Ellen DeGeneres:


... sharing the screen with people like Bono, P. Diddy, Cameron Diaz, Brad Pitt, and Benicio Del Toro to promote one message.

What could bring a group of people like this together around one message?

The One Campaign.

This generation is the time to make extreme poverty a distant memory. If Pat Robertson and Ellen DeGeneres can work together behind this, I think we all can, and until we've beaten back extreme poverty, I think other things we might otherwise want to scrap about can wait.


April 20, 2005 | Permalink


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Tracked on Apr 21, 2005 1:14:58 PM


Good post! ...would you please update the the TypeBlogs link in your sidebar to http://typeblogs.com (I'm trying to keep the statistics accurate). Thanks!

Posted by: Marla | Apr 22, 2005 11:06:05 PM

Don't you find it a bit odd that here in the US, this campaign is (my editorial assessment) so self-centered? ONE? I find it creepy. Everywhere else in the world, there is a campaign to Make Poverty History. But we, of course, have to do something different. And it has to be about US, not about the world out there.

Personally, I think this will probably turn out to be the biggest roadblock to actually ending poverty in the world. Us.

Posted by: Tracy | May 6, 2005 2:47:46 PM


Personally, I prefer the "Make Poverty History" name for the campaign; it's much clearer about the campaign's goal. My hunch is that "ONE" was the name chosen in the U.S. because of our decidedly celebrity- and advert-centric culture, with "ONE" being meant to evoke both Bono's celebrity (and broad credibility across the "cultural divide" between conservative evangelicals and the rest of the U.S.) and the hit-single recognition of the song "One."

I'm with the St. Paul school of public relations: if titling the campaign to maximize rockstar appeal will help move us toward the goal of ending extreme poverty in this generation, I'm all for it. I'm willing to withhold judgment at least until we see how effective that decision was.

But yeah, I get tired of how U.S.-centric media in the U.S. often are. Hopefully some of the new media (e.g., blogs) will help even that out, and live into the truth that in Christ there is no East or West, North or South.

Posted by: Sarah Dylan Breuer | May 6, 2005 3:00:33 PM

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